The internet is overflowing with resources that are free to use and readily available to any blogger or publisher who wants to constantly be performing analytically and pushing out the highest quality content to their audience. These tools can help publishers write content in a more engaging and succinct manner, and ensure that they are capturing materials that are informative and beneficial to readers.
The emphasis all digital publishers should take from this article is this: when you are creating content, it is crucial that you are answering the questions that readers are asking, in the most effective way.
The internet is full of questions and answers. So, how do you as a publisher stand out? By implementing these writing tools into your publishing routine you will produce higher quality content that attracts readers to your site and provides them with useful information in a far more engaging way than your competitors.
What are the best tools for web content writing?
- Answer The Public Allows you to search for a topic and provides the most popular questions being asked online surrounding that topic.
- Grammarly Perfects grammar, spelling, and punctuation of your writing and can even correct fragmented sentences, vocabulary choice, and overall clarity.
- Yoast A WordPress plugin that allows you to preview and optimize your permalink and meta description to increase attraction when appearing in search results.
- Ezoic Writing Guide A writing guide for targeting search queries effectively helps you structure content in a way that ranks it higher on search engines.
- SEMrush Provides suggested headlines and ongoing questions online for the topic you’re writing about.
- Google Trends Has a ‘rising related queries’ feature that informs you of what trends and discussions are happening right now about your topic, niche or broad.
Which web content tools help most with SEO?
One of the most effective strategies to boost SEO for your articles is combining SEMrush and Ezoic’s free writing guide at the beginning of each new project. Once you decide on a general idea that you want to write about, you now need to know what to say about that topic that increases SEO in the most optimal way.
By either creating a premium account or using a limited number of searches per month for free, use SEMrush to select ‘Topic Research’ on the left dashboard bar and type in a keyword for the topic you want to write about. For example, the image below demonstrates how we used SEMrush to explore what kind of discussion around the keyword ‘keto diet’ is happening online now.
SEMrush not only tells us what people are searching about the ketogenic diet; it also provides suggested headlines for writing content and, most importantly, popular questions about ketogenic diet that need answers online.
To effectively boost SEO, select some of the questions being asked about your topic from SEMrush and answer those questions in your written work guided by the Ezoic writing guidelines.
The Ezoic Writing Guide outlines how you can use the information you have sourced from SEMrush to create a dynamically written article that will increase your SEO ranking and boost site traffic and revenue.
The Ezoic Writing Guide is free to download and provides explanations and examples on best practices for boosting search engine ranking like the example provided below. The guidelines provided in this book will teach you writing strategies for reducing bounce rates, increase readers’ time on page, writing and sizing headings, structuring and answering questions, and more.
Yoast is another tool that adds great benefit to SEO optimization needs. Using Yoast, you can enter your keyword topic and they will generate your SEO title, permalink, and meta description which allows you to tweak your headline as it would appear in the search engine. By doing this you can ensure that your title and permalink is eye-grabbing, engaging, and understandable.
Answer The Public categorizes questions by When, Are, How, Will, Can, What, Who, Where, Which, and Why. As you may assume, the inspiration for what to address in your article are endless using this feature.
How do writing tools help with content quality?
Implementing the writing tools we have recommended will not only make your content more enjoyable to read, but they also ensure that you are writing about topics people want to know about. To have longevity as a successful publisher it is vital that you understand what questions people are asking online about topics that interest them so that you can be the one to provide those answers.
As a rule of thumb, we all know that if one person asks a question, there are likely ten more people in the room with the same question- they simply don’t want to speak up.
Google Trends is a tool that we highly recommended for all publishers to use as a part of their daily routine. As it sounds, Google Trends provides an overflowing amount of trending data on any topic, community, or a person you may be writing about for your website.
For example, if your audience is interested in pop culture; it’s important for you to know as soon as possible when there is a sudden spark in online-conversation surrounding Taylor Swift.
Google Trends allows you to compare trending topics and generates analytics about said topics; such as interest over time, interest by regions, and related queries that tell you what users are searching for online right now in relation to your topic.
Any good publisher wants to produce content that is interesting to their audience. Just because you are interested in something, does not always mean your audience is interested in the same topic. Google Trends is a tool that will help you keep your content data-driven, keep your audience satisfied, and continue to increase traffic and revenue to your site.
How do you measure content quality?
The simple, overarching answer to this question is that you can always measure the quality of your content by how much revenue you acquire from site traffic. Simply stated, if you produce high-quality content that people are interested in and want to see; your traffic will increase, users are going to stay on your site longer, you will increase revenue and establish online authority as a publisher.
By publishing low quality, unengaging, irrelevant, and poorly written content we can guarantee that you will see your traffic, revenue, and search engine ranking decline.
One way to internally recognize and measure content quality is by comparing your most successful articles and finding what they have in common. These are likely the attributes that play a big role in why those articles are successful, these attributes need to be included in all of your future content.
Other metrics that are important to stay on top of as a digital publisher are bounce rates, time on page, and page views per visit. Each of these metrics plays factors into identifying if you are writing quality content for your audience, writing about topics your audience wants to know about and answering the questions they have about that topic better than any other publishers online. Tracking these metrics closely will make it clear how to identify which direction your content should be headed towards.
Does content quality impact SEO?
Absolutely. The metrics we discussed above all have a direct impact on SEO success. Not only will you and your readers be satisfied with the ethically sound content you create, Googles algorithm will also favor your content if you follow these guidelines and your site will appear higher in search engine ranking.
SEO is ever-changing and may sometimes be difficult to grasp its significance. Enhancing your SEO strategy is one of the most impactful- and free- ways to improve sustainable site traffic organically. Following these guidelines and implementing the tools mentioned in this article means providing your users with the best possible experience on your site, and will keep them coming back in the future. We challenge all publishers to continue to focus your content creation on answering the questions your audience wants to know.
What tools can be used to write quality web content?
We highly encourage publishers to take advantage of these effective online writing tools to improve overall site quality and SEO ranking. We all know that content is king, so by producing high-quality content, the rankings will follow. Anyone looking to amplify their content quality should use:
- Answer The Public and SEMrush to find out what topics need answers and how you can provide that answer
- Google Trends to stay aware and on top of trending topics and breaking news that is relevant to your audience.
- The Ezoic Writing Guide to strategically format your article in the most optimal way for ranking optimization.
- Yoast to ensure your search engine title is attractive and understandable
- Grammarly to perfect grammar, spelling, and punctuation.