AdPushup Review – How does AdPushup work?

As creator of AmpedSense (the wordpress adsense split testing plugin), I became excited when I first heard about AdPushup a few years ago. AdPushup is an ad split testing service, founded by Ankit Oberoi and Atul Agarwal. Its website explains a lot of the benefits of using AdPushup, but leaves a lot of questions unanswered. For example, how exactly does it integrate? Can I use it on wordpress? What are the minimum requirements?

I reached out directly to Ankit recently, and he didn’t just want to respond via email – he wanted to chat via Skype – awesome! We chatted late one night (he had just finished watching a cricket match and it was midnight over in India), and I was amazed and how friendly and down to earth he was. If we ever get an opportunity to meet up in person I’ll definitely take it!

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About AdPushup

AdPushup was started in mid-2013, which at the time of this writing makes it about a 3 year old company. While that is relatively young, Ankit explained that they have a great team, solid funding, and will be around for a while.

You won’t get paid by AdPushup (they don’t manage the ad network), instead you’ll get paid via the ad network you’re using, such as AdSense. AdPushup also supports DFP, and has a goal to integrate with all major ad networks.

Requirements of using AdPushup

AdPushup targets medium to large companies, so if you’re a small website or blogger you may need to find another alternative. You need a minimum of 10,000 page views per day to be accepted into their program. This number is so high because they use a machine learning algorithm to make decisions about your ads, and it needs to have enough data to make accurate calculations.

AdPushup is installed via a javascript snippet, and it doesn’t change your site’s layout unlike Ezoic. I prefer this method better, as giving the ad optimizer too much control can make your site look ugly and turn your visitors away, even if it’s generating more ad revenue in the short term.

AdPushup should work on all platforms of websites, wordpress included. In fact they do have a wordpress plugin, although most sites on wordpress may not meet their 10k page views/day traffic requirements.

AdPushup Review

I was hoping to share a personal review with some before and after stats, but after signing up with AdPushup I was never offered into their program. I’m assuming this is because they’re currently in beta and using assisted onboarding for select few publishers.

If you’re in the same boat, try using an alternative that will work for all wordpress sites, regardless of traffic size, such as AmpedSense.

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